MEDIA ADVISORY
March 5, 2009
Media Contact:
Darlene Morikawa
Director of PR/Communications
dmorikawa@hvcb.org
808-924-0259
THE ELLEN DEGENERES SHOW BEGINS HAWAII GAME WEEK ON MARCH 9
WHAT:
The Ellen DeGeneres Show launches “Hawaii Game Week” on Monday, March 9. The week of fun games will wrap with a grand prize trip to Hawaii announced on air March 13. This dream Hawaiian holiday for two, courtesy of the Hawaii Visitors and Convention Bureau (HVCB), includes luxurious hotel suites, first class airfare to Oahu and Hawaii’s Big Island, helicopter tour, and more. The lucky winners will depart almost immediately arriving in Honolulu on March 14 for an eight-day stay. A video of the winner’s vacation in Hawaii will be played live on the show upon their return. In addition, a home viewer will also win the same amazing trip and find out during the show on March 16. A benefit to the programming is that it airs during March sweeps.
WHEN:
March 9-13 and 16, 2009
3:00 p.m. HST
ABC Network, Oceanic Cable 6 and 86/Digital 1006
WHO:
The Ellen DeGeneres Show continues to be one of the most-watched daytime talk shows with more than 3 million viewers and has earned an impressive 25 Daytime Emmy Awards since its inception in 2003. Host Ellen DeGeneres delivers uplifting, inspiring, and hilarious experiences to viewers. Ellen’s talent, warmth, and insight have earned her recognition as a global entertainer and household name. Through her show, she brings her humor, personal warmth, insight, and talent for tackling topical issues into viewers’ lives with her distinctive style touching every aspect of the show.
HOW:
“Hawaii Game Week” on The Ellen DeGeneres Show is a marketing initiative of HVCB in partnership with Hawaiian Airlines, The Royal Hawaiian (A Luxury Collection Resort), The Mauna Kea Beach Hotel, and other Hawaii participants. Ellen will showcase the fun and excitement of a Hawaii vacation to a national television audience. The promotion will also include a follow-up video of the winner’s experiences in Hawaii that will air on the show; enchanting and inspiring destination branding visuals; Hawaii mentions throughout the week; a Hawaii-themed set; online presence on EllenTV.com; Hawaii trivia; and island entertainment to celebrate the grand prize winner. The show’s 400 audience members in attendance on March 16 will also receive a collection of unique gifts from each of the major islands. -pau-
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